You must answer correctly

Whenever you create or reinvent the direction of your organization, company, or in your life, you must answer correctly.

Where are you? The quality of your thinking and decisions is determined solely by the quality of the information you begin with.

1. Where are you now? What is your current situation? If your business is in trouble and you hired an outside consulting firm to come in to help, the first thing the consultants would do would be to determine your exact place right now, your sales in every product/service area, the relative profitability of each of your products and services, the trends in each area, the amount of money you have and will have in the foreseeable future, and your position relative to your competition. These are all pieces of information that you can and must generate for yourself.

2. How did you get to where you are today? What were the factors and decisions that led to your current situation? Be your own management consultant. Be prepared to face “the brutal truth,” as Jim Collins calls it, about how you got to where you are today. Refuse to flinch or exaggerate, especially when you have problems with sales and profitability and allow the truth to set you free.

You can’t get to where you want to go, until you determine where you are. Try using Strategic Thinking to help you discover the answers that you need Today!


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