5 Tips for building a collaborative group:
2. Interact honestly with your group, versus shouting at them about your next big product.
3. Invest a lot of time greeting your first wave of core group members and then, on an ongoing basis, introduce them to other members.
4. Empower your groups “evangelists” with simple tools, that make it easy to spread and share.
5. As your brand grows, recognize and reward the “evangelists” for their role in your success.