Your fb Group (tribe)

Look into Groups and Pages on Facebook!

Use a Facebook group to bring people together in your field, become a valuable contributor to that community and promote yourself and your company. Facebook Groups let you share pictures, video and links just like a normal account but it’s all within the group. Another benefit of groups is that they allow you to email all group members very easily (this is not the case for Pages).

Facebook Pages are for brands, ranging from Coca Cola to Rolls-Royce and even Brand You. These pages are similar to your normal profile but slightly less personal and better suited for a public persona and indeed a job seeker. You get full access to analytics tools on your Page, allowing you to see what people click on and how they interact. Another benefit is that your page will rank high for your name in search engines like Bing and Google and you can use it for your professional career, keeping your personal profile locked down.

Time to quit the games

I would advise you drop FarmVille, MafiaWars and any other games you are active in on Facebook. The fact that you have time to play games every day on Facebook reflects poorly on your brand, you don’t want a potential customer, employer, investor or partner to see this. Keep your games off Facebook to be safe.

Facebook Groups have fewer commercial features than Facebook Pages, but they are still very useful especially for online communities.

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