The truth is that in order for you to change, YOU must first be hit with the realization “there is something to learn”. If this doesn’t occur, change won’t take place.
Changing behavior requires the exposure of current behaviors that are not yielding the desired results. Exposing gaps in your current behavior and thinking may get someone’s attention, but real change won’t occur unless you are motivated to adopt a new behavior that clearly addresses the gap in your current approach.
Since you will do what you believe is in your own best interest, your belief that a new approach, new systems and materials will yield higher sales, more income and greater job satisfaction is essential. When you overcome this obstacle, your change will start, but the real change happen when you were Transformed in your thinking about your change.