It’s no secret that we all want to do business with people whom we know and trust. So, how do you build rapport and create trust with new customers or when your networking? By offering value-added advice–solid, helpful information provided out of a genuine concern for another person.
If you’re concerned about giving away your intellectual information for free, look at it this way: few people are going to sign up to do business with you if they’re not sure you can do the job. In the absence of a tangible product, you have nothing but your technical expertise to demonstrate that you have the goods.
And when you think about it, that makes sense, and hopefully it will make you money too!