Relationship or Transaction?

Simply, the “law of reciprocity” in means that by providing benefits to others, you will be creating strong relationships that will eventually bring benefits to you, often in a very roundabout way rather than directly from the person you benefit. This makes the law of reciprocity an enormously powerful tool for growing your own business’s size and profitability.

Webster’s dictionary defines reciprocity as “a mutual or cooperative interchange of favors or privileges,” as when actions taken for the benefit of others are returned in kind. This leads many inexperienced business owners to expect an immediate return for any actions they take on behalf of others.

Not every act of giving will be immediately rewarded by the recipient, and if you go into relationship thinking that simply giving a is enough to get you a return, you’re confusing a relationship with a transaction.

Advertisements

One thought on “Relationship or Transaction?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s