Simply, the “law of reciprocity” in means that by providing benefits to others, you will be creating strong relationships that will eventually bring benefits to you, often in a very roundabout way rather than directly from the person you benefit. This makes the law of reciprocity an enormously powerful tool for growing your own business’s size and profitability.
Webster’s dictionary defines reciprocity as “a mutual or cooperative interchange of favors or privileges,” as when actions taken for the benefit of others are returned in kind. This leads many inexperienced business owners to expect an immediate return for any actions they take on behalf of others.
Not every act of giving will be immediately rewarded by the recipient, and if you go into relationship thinking that simply giving a is enough to get you a return, you’re confusing a relationship with a transaction.