When you under price your products, or your services, your customers think there is something wrong with what you are offering. Your services and products become devalued. Your customers need to understand this in order to take you seriously and to value your products and services.
There is always going to be someone who is willing to charge less than you. Don’t take the route of trying to be the cheapest low cost provider unless you’re ready to create a business based on VOLUME. You’re better off being the premium provider and having better quality clients, doing less volume and making more income. Most of the time customers associate high prices with high value and quality and low price with lesser quality.
When you price yourself to low, your customers do not value your company, they respect you less and tend to be less likely to buy.
Customers are not only price-conscious; they are VALUE conscious.