A specific goal has a much greater chance of being accomplished than a general goal. Goals must be clear and unambiguous; vagaries and platitudes have no place in goal setting. When goals are specific, they tell team exactly what is expected, why is it important, who’s involved, where’s is it going to happen and which attributes are important. Because the goals are specific, you can easily measure your teams’ progress toward their completion. To set a specific goal you must answer the five “W” questions:
• What: What do I want to accomplish?
• Why: Specific reasons, purpose or benefits of accomplishing the goal.
• Who: Who is involved?
• Where: Identify a location.
• Which: Identify requirements and constraints.