The common theme of the questions emailed to me about networking are always, ‘How can I start making money at these networking events and
can it become an effective use of my time.’
The answer is ‘YES’. Provided you have a STRATEGY prior to the networking event. What are you going to say… what are you going to ask… how many cards are you going to collect… what are you going to send them afterwords… what is your OFFER… etc.
Networking is not the, end all be all of prospecting, but is one of the ‘clubs’ that fits comfortably in any successful business owners ‘Prospecting Golf Bag’. You need at least nine clubs to play a round of golf… so look at it like you need nine clubs to play a round of ‘marketing your business’.
Want to know more? About networking… not golf ;-)