1. Don’t just keep up with trends in your industry, be the trendsetter and blaze your own trail.
2. If you’re the latecomer in a popular and crammed industry, look for the slice of the market that’s not getting enough attention — and find the best way to fill the need.
3. When you’re a pioneer in an industry, you get a head-start but you have to get creative to stay ahead once competitors enter the fray.
Don’t just keep up with trends in your industry, be the trendsetter and blaze your own trail. Your success will be determine on how to thinking outside the box and redefining what your business looks like. Having a successful business may seem like a massive task, but you can save yourself a lot of time, energy and money if you can answer three key questions upfront, before you actually start running your business day-to-day. My experience is that the more you know about your market and your numbers going in, the better off you’ll be in the long run.