It’s always been about the message.

Does size matters?

Many small businesses equate the number of “likes” or “followers” on branded social-media platforms to success, not realizing that it’s the quality of those likes and followers that is important. More people signing up to view your message doesn’t necessarily equate an increase in sales or even a bump in long-term or sustainable brand recognition. Just because it’s Facebook, Twitter, YouTube, MySpace or some other newfangled online or mobile-powered platform, the message still carries more weight than the medium.

It’s always been about the message.

It’s not about the platform or the technology. The technology is just a tool, and just because younger people were the first to use Twitter and Facebook, don’t think for a moment that older employees can’t effectively use them just as well.

There is no “one way” to manage your online positioning using social media. Instead, each company’s marketing strategy should differ depending on specific goals and target audiences. So remember to keep the message clear to those that are listening, then… the numbers will GROW!

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