Is your sales team inspired?

Your sales team — and the revenue it brings in — is the lifeblood of your business. When sales are up all is rosy; when they’re down businesses wither and sometimes die. If your business relies on a team of salespeople to generate revenue, it’s worth your time and effort to understand what inspires them.

Find out what each person’s personal interests are and use that information to come up with creative ideas. Higher goals deserve higher rewards. An all expenses paid, seven-day trip for a family of four to the Caribbean might seem costly to you, but if its cost is a mere fraction of the generated sales, it will have paid for itself from increased revenue. Smaller rewards can include tickets to concerts or sporting events, extra vacation days, or restaurant gift certificates.

After you have Found out what each person’s personal interests are and used that information to come up with creative rewards, also make sure that you reward measurable goals.

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