Social media users need to follow these five guidelines.

Rule 1: Be in it for the long-haul

You can’t jump on for a week and expect results. Building relationships takes time, but it’s the most rewarding thing you could ever do. Stick with it.

Rule 2: Be authentic

B.S. is usually easy to spot, but there is something about social media that lets us put a giant microscope over that story and call it for what it is—a load of you know what. You have to be yourself 100% of the time whether you’re talking to friends or potential clients.

Rule 3: Be consistent

If you only have time to post once a week then do it every week. It sets an expectation for your followers. Once it looks like you’ve checked out, they’ll lose interest and move on.

Rule 4: Content matters

We don’t care about your car troubles and we don’t want to only hear about your latest product or eBook. You have to give us something that matters to us, whether it’s an informative article, an inspirational post, or a hilarious joke we can tell to all of our friends. Oh, and make sure your content is easy to share. Don’t make us go through hoops to get it or to send it to our friends.

Rule 5: Only use the social media tools that make sense for you

There is no need for you to be on every single social media tool out there. Instead focus on where you naturally feel most comfortable and where your audience is. As you get comfortable feel free to try new tool or to grow your reach, but don’t try to jump on the hundreds of social media tools all at once.

(Click here) for my up coming FREE webinar on “Social Media in Business!”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s