If it’s not in writing, it does not exist!

Your story is important because it connects people to you. It makes people relate to you and it helps them to see that you are like them and that you get them. It’s time that you write your story, and tell the world why you do what you do.

Start by answering these questions:

What is one specific event, or series of events that caused you to want to develop your business or cause you to believe in your message? What emotions propelled you forward? What actions did you take? How did your life (career) change and as a result where are you now? (Don’t forget to include major accomplishments, achievements, recognition, affiliations, etc) How does this relate to your audience?

Now write your story with these 5 tips:

1. Identify your audience. You want the story to relate to a specific audience, so have one clearly in mind.

2. Choose a story that tells the participants why you are in the business you are in.

3. Script your story. Limit your script to 200-500 words (3-4 minutes spoken).

4. Give it a compelling title (you will use this in some of your communications).

5. Try out your story with friends and family. Ask for feedback.


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