Since Google is already a trusted and established brand because of other services such as Gmail, GoogleMaps and GooglePlaces, people are more likely to trust that the Google+ platform will be a helpful tool as well. By integrating Google+ with other Google services that you probably already use — such as optimizing your online marketing for search, much of your business needs can be conveniently met within the realm of Google.
Certain features that Google+ offers can be utilized to share and receive information that interests you, as well as your clients. One advantage that Google+ has over Facebook is that when you post a link to an article or website, it can be shared and viewed globally, or throughout the Google+ world allowing you to target specific messages to specific audiences. While with Facebook, security settings keep your posts hidden within your close circle of friends and limit your exposure to the rest of the world.
Have you started using Google+ for your business?