The most dramatic statistic found in a study on networking activities is that people who were asked said, “that networking played a role in their success” spent an average of 6.5 hours a week participating in networking activities. People who spend time networking, on average, are getting almost 70 percent of their business through referrals! However, the majority of people who claimed “networking did NOT play a role in their success” spent 2 hours or less per week developing their network! If you ask me, the time investment is definitely worth making.
Actively networking with others means you invite those people to one or more of the networking organizations you belong to, and that you carry several of their business cards with you all the time, and above all, refer them whenever you have an opportunity to do so. Active networking also means having a reciprocal relationship with others.
How much time are you currently spending on networking each week? Do these statistics make you want to devote more time to networking?