In Business You Need an Inspiring Statement that is Quickly Understood by Most People.
A computer on every desk. ~Steve Jobs
A computer on every desk in every home running Microsoft software. ~Bill Gates
Produce an affordable automobile. ~Henry Ford
But consider Martin Luther King, Jr’s “I Have a Dream” statement, Thomas Jefferson’s vision for the United States or Louis Gertsner, Jr’s vision to bring IBM back to it’s roots as a provider of integrated solutions. Most effective statements cannot be adequately conveyed in a few sweeping sentences. The most effective dreams are NOT short statements.
You can watch Martin Luther King Jr.’s here:
But what makes a dream work?
What all great dreams have in common is they provide an answer these three questions, either directly or indirectly.
1) Destination: Where are we going?
2) Purpose: Why do we exist? What greater good do we serve?
3) Values: What principles guide our decisions and actions on our journey?
So why do some business fail to fulfill their dream?
Because they don’t have: Perseverance
We can learn a few thing from sticking it out, through obstacles and difficulties and even boredom. Martin Parnell, the semi-retired mining engineer from Cochrane, Alberta, recently finished his quest to run 250 marathons in 2010! Can you imagine? He originally wanted to run 365 marathons in 365 days, but his doctor said no.
When asked about his quest Parnell reported that parts of quest were “boring” as he accomplished his goal. See, that even boredom is the path to greatness!
Sometimes we quit, not because the mountain is too high or because the obstacles are too large, but because we are bored walking through the low parts. Those are just excuses. Are you ready to make your dream a realty?
Do you have a dream? One that you need to take the first step toward today, or keep going on the path?
“Faith is taking the first step even when you can’t see the whole staircase.” Martin Luther King Jr.