Facebook does NOT allow consumers to feel like they get to engage with your company. Don’t believe me?
After watching this very informative video you may be asking, “Now what do I do?” You may have spent a lot of time and money over on Facebook and feel like you don’t know what’s your next step with social media. Well, I have one word for you, “Google+.”
Two things business owners can learn about building communities on Google+ and igniting a movement, plus having success again with Social Media:
Target like-minded individuals.
Rather than focusing on gender or ethnicity, engage consumer groups with common interests. Be vulnerable. Part of the bond that ties followers to you is that you share a sense of vulnerability. Treat your circles like rock stars. Rolls out the red carpet for your engagers. Actively looks for ways to honor them.
The BIG (+) Plus, put the consumer first, make their dreams your mission, and they’ll rally around you, creating a powerful community. If you don’t treat your circles like your friends, then you aren’t going to understand them, and therefore not evolve to keep up with how they live and act on Google+.
My friend Martin Shervington, on Google+ show’s you “5 quick marketing steps for building opt-in Circles on Google+.”
Create a collective experience.
With social media this is easy, but it’s only effective if you do it the right way. Successful small business owners need customers in their daily lives just as much as the need and want them. When done authentically, Google+ can allow consumers to feel like they are part of a larger group dynamic with your company.
One of my other friends on Google + is Wade Harman and every week he talks about the different aspects of Relationship Marketing for your social media platforms and Google+. You can read about “3 components to relationship building.”
If you deliver a great experience that relates to something that your circles are passionate about, they’ll share amongst the rest of their friends and ignite a movement.