What does it take to become successful?

Tony Robbins

Successful people follow successful people!

It’s funny how so many people are trying to find the answer to that question. “What does it take to become successful?” My path has led me to ask the very same question. The first thing that I needed to do, was make sure I was asking the right person. Which led me on my search for the answer. Not how to become, but who has become successful.

The first question that I needed to ask was NOT how to become successful, but “who” was I going to ask?

Then in walked Jim Britt!

Jim Britt has mentored several of today’s top name motivational speakers including being the man who gave a young Anthony Robbins his first real job and mentored him for the next five years.

Tony Robbins

Jim’s formal education stopped before graduating from high school. His career training began in a gas station earning $1.00 per hour and then on a factory floor making $1.67 per hour. His first attempt at entrepreneurial success he started at rock bottom with $9 in the bank and a borrowed $4,000. A year later he had lost it all…home, both vehicles, furniture, everything. But after that first year and a lot of tenacity the tables turned and shortly thereafter he had made his first million.

You can watch Jim Britt share his story here:

Over the years he has built a fortune worth millions of dollars with multiple streams of passive income from various business models.

Today, Jim presents seminars on personal achievement, entrepreneurship, small business success strategies, network marketing, leadership, and all aspects of peak performance and personal fulfillment. To date, he has addressed thousands of audiences around the world totaling well over 1,000,000 people from all walks of life.

So let me ask you a question … who are you following?

MICROminutes bring successful entrepreneurs to the show each week, so you can hear REAL stories from successful entrepreneurs. (find out more here)

How to have a successful business?

The world keeps changing.

Success is often scary.

The world keeps changing.


There is no SUCCESS without change; there is no change without fear (or loss); and there is no loss without painChange requires making choices. It’s not enough to dream of changing. It’s not enough to desire change. In order for you to change, you will need to make a decision. You must choose to change. The battle starts in your mind, not in your behavior. The way you think determines the way you feel, and the way you feel determines the way you act. If you want to change the way you act, you start by changing the way you think. The way you think about success!


THREE things that say you’re ready for success:

  • Ready for change – You desire a real change in your business and are willing to put forth the effort.
  • Dedicated – Your business is unique, and you are open to exploring new ways of doing it.
  • Open-mind – You are open to discovering approaches and even mindset shifts that you haven’t known before.

Some of you are stuck in the middle, and you’re just going through doing business because you haven’t let go of the old patterns, the old habits, and the old ways of thinking. The secret to a successful business, is to change you . The secret is to know and face the truth. You must know and face the truth about yourself, your idea’s about success, and your own thinking.

You must change the way you think about success, and that will help change the way you act!

Nothing changes until you know and face the truth, and make the choice to change… and believe you can do it NOW! That’s how to have success in your business!

Why Facebook is not good for small business marketing!

Facebook ads

This just in, or what the industry like to say, “Breaking News!”

Facebook sponsored ads


Scanning Facebook on my smart phone this morning revealed something very telling! What I was able to see was just one more reason that Facebook is bad for small businesses! If your planning to use Facebook for marketing your small business, then you better take time to read this.

Why is marketing on Facebook not good for small businesses? Because … you can’t afford it! Take a look at the screen capture above. What do you see? I see BIG business using Facebook’s sponsored ads to not only get traffic, but also to promote it’s daily news show! Did you catch that? The above pic shows that Channel 7 ABC News is using Facebook to sponsor daily shows. So why is that big news? You CAN’T afford to promote daily! And the news gets even worst.

“Fundamentally, Facebook cares about THEIR business, not about YOUR business.” Jay Bear

In a recent post here from Convince & Convert  (4 Things You Can Do About Your Facebook Problem) Jay Bear breaks down what is happening to your marketing efforts on Facebook (I think his statements says it all) and that’s just the beginning. In February I remember reading about a FAILED Facebook ad campaign that ended with a $600,000.00 unpaid bill by a small business owner that Facebook ran up on his credit card bill. He only had approved $489,000.00 (that no chump change either) here’s the link!

What is also true, is that big business has full time copy writers that know how to write headlines and copy that grads your attention (they do it as their full time job) and did I mention that they also have visual content creators also? (picture from the same sponsored post)

Facebook ads

Did you see the amount of likes and comments? Now that is engagement. I’m not sure if you have a complete marketing department, and the budget to do this? Or, the time to create all these daily post to drive traffic to your business. What I do know is that trying to compete with the big boys will only empty your pocketbook. Even if you have been able to get traction with your own “#” (hashtag).

But wait … the daily news just got worst (but when is anything on the news good?) this just in today:

 Warning: Facebook Is Now Marketing to Your Behaviour <– Link here

Here’s what you need to know: Previously, Facebook has focused on interests at face value. For Interest-based targeting, if a user liked a page, a brand or even a public figure such as the irresistible Ryan Gosling, they would be tagged as an avid fan. This strategy is limited by the thinking that if that user liked Ryan Gosling a year or two ago, an advertiser would market to them, even if they now found him to be distasteful, or had fallen horribly out-of-love.” 

What’s going on now: “Broad Categories have been phased out. Precise Interests are outdated. Facebook is now paying closer attention to more of your online habits.”

Don’t worry small business owner, because tomorrow, I’m going to give you the answer to what you need to be doing with your marketing. Make sure you subscribe so you’ll get it in your inbox, and I promise to show you how to create traffic for FREE!



Marketing: the truth is that they lie!


College marketing professors and media sales “professional” like to tell small business owners that you need to “get your name out there.” That the purpose of you placing ads is to “build your brand.” And that when you “Do image advertising” customers will recognize your company/brand.

The say that once consumers recognized your brand, they will automatically buy from you.

But the truth is, this is a lie.


Let me explain this in a way that may makes sense, lets say you finely save up enough money to buy your first house. You do a conventional loan at 10% down and move in! WOW, you did it, you became a homeowner.

The first couple of months your pretty stressed with your new monthly payment, but your making it. Now this is where the story goes bad, you get laid off at work after only 3 months into your new home, and on the way back to that dream house you get into a car accident. Lucky for you, you walk away without a scratch.

For the sake of time lets just fast forward to 6 month from your car accident. You have no option but to give up the house before it goes into bankruptcy. Why? you haven’t been able to find a job that you can ride the bus too, because you didn’t make the car insurance payment because you had a mortgage.  Here’s some more bad news, in the nine months you have lived in your new home, you have made no payments towards the principal, you were only paying the interest. You have NO Equity! It doesn’t matter how much you think it’s worth, it’s only going to sell for what the bank can get for it.

The reason it’s a lie, is that you have NO brand equity!


Now lets talk about your business. When people see your colors and fancy logo design, the first question they have is, “what does your company do?” If they even care. The truth is that because your brand has no equity it’s has no value. What your brand need to do first is to communicate how your products/services provide benefits to those that buy. Don’t believe me? Just go to the next business trade show and walk the isles and tell me what you find. Lots of pretty logo’s and designs, but no way of telling what they do!

If this is still unclear than click on the Buyers Formulas (watch the video’s) and learn the TRUTH about marketing, and what and why people will start buying from you! (Hint: it’s not because you have a pretty logo)