Why Facebook is not good for small business marketing!

This just in, or what the industry like to say, “Breaking News!”

Facebook sponsored ads

 

Scanning Facebook on my smart phone this morning revealed something very telling! What I was able to see was just one more reason that Facebook is bad for small businesses! If your planning to use Facebook for marketing your small business, then you better take time to read this.

Why is marketing on Facebook not good for small businesses? Because … you can’t afford it! Take a look at the screen capture above. What do you see? I see BIG business using Facebook’s sponsored ads to not only get traffic, but also to promote it’s daily news show! Did you catch that? The above pic shows that Channel 7 ABC News is using Facebook to sponsor daily shows. So why is that big news? You CAN’T afford to promote daily! And the news gets even worst.

“Fundamentally, Facebook cares about THEIR business, not about YOUR business.” Jay Bear

In a recent post here from Convince & Convert  (4 Things You Can Do About Your Facebook Problem) Jay Bear breaks down what is happening to your marketing efforts on Facebook (I think his statements says it all) and that’s just the beginning. In February I remember reading about a FAILED Facebook ad campaign that ended with a $600,000.00 unpaid bill by a small business owner that Facebook ran up on his credit card bill. He only had approved $489,000.00 (that no chump change either) here’s the link!

What is also true, is that big business has full time copy writers that know how to write headlines and copy that grads your attention (they do it as their full time job) and did I mention that they also have visual content creators also? (picture from the same sponsored post)

Facebook ads

Did you see the amount of likes and comments? Now that is engagement. I’m not sure if you have a complete marketing department, and the budget to do this? Or, the time to create all these daily post to drive traffic to your business. What I do know is that trying to compete with the big boys will only empty your pocketbook. Even if you have been able to get traction with your own “#” (hashtag).

But wait … the daily news just got worst (but when is anything on the news good?) this just in today:

 Warning: Facebook Is Now Marketing to Your Behaviour <– Link here

Here’s what you need to know: Previously, Facebook has focused on interests at face value. For Interest-based targeting, if a user liked a page, a brand or even a public figure such as the irresistible Ryan Gosling, they would be tagged as an avid fan. This strategy is limited by the thinking that if that user liked Ryan Gosling a year or two ago, an advertiser would market to them, even if they now found him to be distasteful, or had fallen horribly out-of-love.” 

What’s going on now: “Broad Categories have been phased out. Precise Interests are outdated. Facebook is now paying closer attention to more of your online habits.”

Don’t worry small business owner, because tomorrow, I’m going to give you the answer to what you need to be doing with your marketing. Make sure you subscribe so you’ll get it in your inbox, and I promise to show you how to create traffic for FREE!